Barclaycard: rebrand, toolkit and video production strategy

Whilst working on a comprehensive rebrand, we developed a comprehensive strategic approach for Barclaycard’s global video production. The client required a system to ensure consistency and quality across all video content from super quick social posts all the way up to big budget TVC’s. So we developed a Video Production Toolkit to makes things quick, simple and easy for clients, production partners and creatives. We combined an extensive After Effects template file to use alongside the guidelines document meaning things stay consistent whoever and whatever is being produced.