Galderma: The Truth About Teen Acne

It’s mums not teens that buy spot treatments - so we got a real mum to meet the experts and get the facts in this cross channel campaign. A six part video series where our mum, Helen, meets with a psychologist, health & beauty journalist and a pharmacist. To get parents engaged and talking to their kids. Launched alongside feature articles on mainstream newspaper sites, pre-roll ads and a new YouTube channel - with over half a million views to date.